End point clients

Fintech Brand Identity Kit V 1.0

Type
Branding
Format
Figma file
Available on
UI8.net

Resource Description

Logo, colour and packaging mockups to give a finance brand a confident look. A branding resource from the Endpoint Clients team. It shows how logo, colour, type and layout work together as one system, so a brand feels consistent wherever people meet it, in print or on screen.

Why We Made It

A strong brand is more than a logo. Without a clear system, colour, type and imagery drift apart across touchpoints and the brand loses its identity.

  • Problem 1

    Keeping one recognisable look across print and digital.

  • Problem 2

    Balancing a distinctive personality with a clear, usable system.

  • Problem 3

    Giving everyone who works on the brand the same starting point.

Fintech Brand Identity Kit V 1.0 preview

Style Guide& Component

Typography

Manrope

ABCDEFGH

12345

Typography

Playfair Display

ABCDEFGH

12345

Fintech Brand Identity Kit V 1.0 in use
Fintech Brand Identity Kit V 1.0 showcase

Wireframe
& UI Design

Fintech Brand Identity Kit V 1.0 wireframe and UI

Workflow Scenario

We started with the structure, laying screens out as simple wireframes before adding colour, type and detail. Each decision was checked against how people would actually use Fintech Brand Identity Kit V 1.0, so the finished design stays clear and consistent from the first screen to the last.

The Result

A brand that looks and feels like one thing everywhere. You can present a clear direction and hand your team a system they can build on.

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Tell us what you are building and we can adapt a kit to your brand, or design the whole system with you.

Endpoint Clients